Category: Social Media

With over 2.6 billion monthly active users, YouTube is a massive platform where creators compete for viewers’ attention. Standing out in this crowded space requires strategic timing. According to a recent study by Oxford Economics, around 80% of small to medium businesses agreed that YouTube helped them grow their customer base. Now, YouTube marketing requires a strategy.…

Social media has become an indispensable part of our daily lives and, by extension, a critical component of modern business strategy. As we navigate through 2024, understanding the nuances of social media management is more crucial than ever.  It’s not just about posting content online; it’s about building relationships, understanding social media analytics, and leveraging…

Social media is the new normal in today’s world. We can always debate how bad too much social media exposure can be for everyone. While most people hop on social media platforms to connect with friends, watch news, and check out viral content, some just sign up out of FOMO. Social media has become an…

Undoubtedly, AI has been a game-changer across multiple domains and social media is certainly no different. By 2026, experts predict the AI market in social media will grow to $3,714.89 million! That’s a considerable increase, with a growth rate of 28.77% annually. But what does AI do in social media? It helps manage things better.…

Did you know that across the globe, a staggering 4.8 billion people are active on social media, making up 59.9% of the world’s population and a whopping 92.7% of all internet users? From April 2022 to April 2023, there was a remarkable rise of 150 million new social media users, marking a substantial 3.2% increase…

Twitter, with over 270 million monetizable daily active users, is always buzzing with trending topics, breaking news, and timely debates. While millions of tweets are shared every day, you can search all those tweets—plus the multi-million profiles associated with them—using the wonderful but little-known Twitter Advanced Search tool. Advanced Search is a goldmine for marketers…

Are you ready to amp up your YouTube game with the latest trends? We’ve got 15 amazing YouTube Shorts ideas that are sure to spice up your videos and grab attention. From quick tutorials to fun challenges, we’ve got something for everyone, all in under a minute. Whether you’re a seasoned creator or just starting,…

Are you a career enthusiast and trying to elevate your marketing game with social media marketing certifications? Designed for those seeking a career boost, these certifications promise real-world skills and recognition.  From content strategy to social media analytics, this curated list covers the essentials—no fluff – just practical, career-enhancing certifications to navigate the dynamic world…

How long have you been hearing the “social media marketing” buzzword in marketing videos and articles? The majority of the readers may know a little bit about how it works, but we reckon some of you are a tad confused about where to begin in the social media marketing campaign. Well, this buzzword is used…