Category: Social Media

The emergence of social media has changed how brands do marketing and press & media operate in today’s world. Social media has the power to put anyone on a pedestal. Let’s put it this way: whoever figures out how to gain the audience’s attention gets to dominate the space for a while or unless something…

Does being active on social media overwhelm you? Chances are, your agency’s social media channels are all set, but you struggle to keep them active. Inquiries rot in your Twitter inbox while your Facebook page is like a barren land. After all, running social media channels for a business is not a piece of cake.…

[toc] Do you reminisce about Facebook’s organic reach during 2012-14? Wasn’t it so great? Some of you might have taken the benefit back then, but chances are, the majority of readers started paying attention to social media later on. Well, it may sound surreal in today’s competitive social media environment where platforms are fighting for…

What is Pinterest? Pinterest is a social network that allows users to post- (popularly called as ‘pinning’) images or browse what other users have pinned. Coming to the forefront in 2010 with around 40k users it climbed to new heights and as of April 2020, Pinterest has an audience reach of 79.43 million users in…

Have you been emailing clients back and forth to get the social media designs approved?  Does your client use texts and emails to give feedback on your social media content?  If you can relate to this, then your mind is about to be blown away.  Let’s admit that when your client doesn’t feel ecstatic about social media…

[toc] We’re living through an uncertain time. The fact that we’re all in this together is keeping us empathetic, calm, and united. We’re at a crossroads where we have two options; either we surrender or we fight back. Either way, history is being written. We’d surely be want to be remembered how we coped with…

[toc] Social media is an ever-changing phenomenon. Seemingly, it sounds easy to hop on a platform and start dominating, but the ground realities are a bit different. To understand what works on a specific social media platform, you can always crack open the strategy social media of influencers by religiously following them on social media.…

While America and Europe close their borders to stem the spread of the virus outbreak, people are left shaken by the devastating effects it might have on the everyday walk of life, especially for businesses. Economy plunging deep into recession, the pandemic has crippled tourism companies, travel and stock markets altogether. It seems like it’s…

[toc] The first time I designed my Twitter header, I thought I had it all figured out. After all, it’s just a cover photo. Soon, I realized the header didn’t fit even though I designed it to the standard 1500 x 500 pixels. The borders were chopped off. And my profile picture obstructed the left…