Social media is an essential tool for any brand looking to grow. It’s an excellent way to connect with your audience and build a community that cares about your brand. In fact, studies show that social media accounts for over 60% of global internet traffic, increasing the need for social media management tools.
Plan, schedule, share, and analyze content for 15+ social media channels.
As the years go by, more and more competitors will enter the game, so it’s key to staying ahead of the curve and using the most up-to-date tools available.
There are so many strategies and tactics to keep in mind! But it doesn’t have to be this way. With the right social media management tools, you can stay on top of your marketing game and succeed with your social media efforts.
Related Read: Social media content plan: A winning strategy in 10 easy steps
What is social media management?
Social media management involves managing your brand’s presence on all the social media platforms it utilizes, not just for large corporations but also for small businesses and individuals.
Social media management involves creating, scheduling, publishing, and analyzing content across various platforms to build and maintain a brand’s online presence. Social media management tools help simplify these tasks by offering a range of features designed to streamline social media management.
With social media management tools, businesses can manage all their platforms from a single dashboard, reducing the time and effort required to manage social media.
P.S. Are you wondering what does social media management cost?
What should you look for in a social media management tool?
These key elements make the best Social media management tool:
1. Supports the popular social media platforms
Ensure the tool you buy supports a broad range of social networks, particularly four major ones: Facebook, Twitter, Instagram, and Linked In.
Most tools explicitly focus on one or two networks, particularly visual networks such as Instagram and Pinterest.
Also Read: 6 steps to choose the right social media marketing platform
2. Has a scheduling calendar
Most SaaS software marketers turn to Social media tools for this feature, mainly because it is a huge time saver!
Scheduling your posts to various platforms in one place helps you save a lot of time, and add-on features introduced to only a few platforms, like tag locations and trending hashtag suggestions save your research hassle too.
3. Gives social analytics
A tool with no analytics and insights into social accounts?
Is that even software in today’s time? Make sure you go for one of those with the complete insights feature.
Social Media Analytics Fine-tune your social media strategy for success with in-depth analytics and white-labeled reports.
4. Supports social inbox
The right tool helps you to set up keyword searches, track mentions, follow hashtags and save hashtags to interact more efficiently with the audience and recognize the issues that need to be addressed.
Social Customer Service Never miss a message or comment from your social media audience. Try ContentStudio’s Inbox.
Social Inbox allows you to manage your interactions with audiences in one place.
5. Offers a free trial
A free trial period of about two weeks before you buy the software is something to look for before going for a paid version.
Many software programs have limited trial periods, and ones that do keep their best features to a paid subscription.
For a good experience later, follow the: TRY before you buy.
6. Provides customer support
It’s worth pointing out that many tools keep you hanging with an issue for a long period. Therefore, good customer support i.e. quick response time and problem fixer, is always a plus.
7. Offers an AI-powered writing feature
A tool that offers an AI writing feature along with other features would be a dream come true. Many tools provide limited features, especially when it comes to AI. You should choose a tool that makes your life easier by generating social media captions and providing AI-generated images, hashtags, emojis, and other content.
8. Helps discover trending content
Social media is all about keeping up with the trends. Many tools provide avenues to publishing and posting, but a perfect tool would be the one helping you curate and discover trending content.
Content Discovery Find the top-performing content on the web and never run out of social media post ideas.
Let’s dig into the most favorite social media management tools for you to use in 2024, along with their G2 ratings.
32 tools social media marketers must consider in 2024
The social media tool used by a large business might not be the best choice for a startup and vice versa.
However, leveraging the right smart tools can reduce the workload and help improve productivity, thereby increasing your overall ROI.
Do read how to build an accomplished social media team for your agency.
Here are 32 tools you should consider using in 2024 to simplify social media management!
1. ContentStudio
ContentStudio is a content and social media management tool mainly targeting agencies and businesses due to its versatility. This single app can handle almost any major social platform, from Facebook to blog sites like WordPress; it supports 35 platforms (25 social & 10 blogs).
It allows simultaneous posting on multiple channels with its tools and modules, saving time and effort.
It has been the go-to software for over 100,000 users, winning 12 awards for its performance and service. After a 14-day free trial, the pricing starts from $49/month, making it an excellent choice for small businesses for everything it provides.
Features:
- Social media publishing & scheduling
- Content calendar
- Best time to post
- AI writer
- Network tailored posts
- First comment with bulk uploader via CSV
- Mobile apps (Android & iOS)
- Multiple publishing queues
- Twitter threads
- Google business profile
- Two-factor authentication
- Shareable planner for posts approvals
- UTM tracking
- Content discovery
- RSS feed reader
- Analytics and reporting
- Content curation
- Competitor analytics
- Media library
- Social media automation
- Social inbox
- AI content generator
- Social media approval workflow
Channels:
- TikTok
- Tumblr
- YouTube
- DailyMotion
- WordPress
- Medium and more
Related Read: How To Boost Your YouTube Views In 11 Simple Ways
Pricing:
- The starter plan is $25/month ( 14 days FREE Trial )
- The pro plan is $49/per month
- The agency plan is $99/month
Pros:
- Planning, creating, and scheduling on all social channels
- Analyze, measure, and report social media KPIs
- A unified inbox for social customer support
- Unique automation recipes
- Multi-view calendar lets you keep track of your social media presence
- Keep up with trending content & influencers
- Android and iOS applications
- Provides social media captions using “AI caption generator.”
- “Best time to post feature” available for social channels.
Cons:
- Social media posts cannot be A/B tested
- No free version
G2 Ratings
2. Loomly
Loomly is a robust social media management tool designed to streamline the process of creating, scheduling, and managing social media content across various platforms. Known for its user-friendly interface, Loomly offers an array of features that cater to the needs of both individual users and large teams.
Features:
- Content calendars
- Post ideas
- Automated publishing
- Detailed analytics
- Workflow management
- Team collaboration tools
Channels
- Twitter (X)
- Google Business profile
- YouTube
- TikTok
- Snapchat
Pros
- Intuitive and easy-to-navigate interface.
- Facilitates teamwork with robust collaboration and approval features.
- Provides post ideas to help users generate engaging content.
- Connects with third-party tools.
- Each social channel has its own separate scheduling calendar.
Cons
- Limited advanced features
- Steep pricing for additional users or large teams
- Analytics and reporting basic for highly data-driven campaigns.
Pricing
- Base plan: It starts at $32 per month.
- Standard plan: Priced at $60 per month.
- Advanced plan: Costs $131 per month.
- Premium plan: This plan is available at $277 per month.
- Enterprise plan: Custom pricing for organizations needing over 50 social accounts and bespoke solutions.
G2 rating
3. Pally
Pally is an emerging social media management tool designed to help individuals and businesses efficiently manage their social media presence. It stands out with its focus on simplifying social media tasks and enhancing user experience through automation and smart scheduling.
Features
- Content calendars
- Planning and scheduling
- Detailed performance analytics
- Media library
- Cloud collaboration
- Content suggestions
- Social inbox
- Reporting tools
Channels
- X
- Google Business Profile
- TikTok
Pros
- Easy to use
- Affordable pricing
Cons
- Limited advanced features
- Fewer integrations with third-party applications
- Scalability issues for large teams
Pricing
- Pally offers only one plan $18 per month per social set.
- If you work in a team, it’s an extra $29 per month per user.
4. X Pro (formerly Tweetdeck)
X Pro (formerly Tweetdeck) is a management tool owned by X that allows users to monitor conversations on the platform. It provides real-time visibility, enabling users to view multiple timelines on a single screen, making it easy to join relevant conversations and engage with their audience.
With its rebranding to X Pro, the tool has become part of the X Premium subscription. This includes access to numerous premium features unavailable to regular users, such as sharing longer content and downloading videos.
Features:
- View and customize more than one feed at a time
- Highlights page on your profile to display your finest posts
Reply boost to make your responses stand out more
Channels:
- Twitter (X)
Pros
- Real-time monitoring to monitor multiple timelines simultaneously.
- Access to premium features.
- A comprehensive dashboard that consolidates multiple feeds.
Cons
- Costly to have access to just one platform.
- Complexity for new users or those with less experience in social media management.
- Limited platform support.
Pricing
- It is priced at $84 per year.
5. Planable
Planable is a dynamic social media collaboration tool designed to streamline creating, scheduling, and approving social media content. Its primary focus is enhancing team collaboration and simplifying the workflow, making it easier for marketing teams and agencies to plan and manage their social media campaigns. With its intuitive interface and comprehensive features, Planable is ideal for those looking to improve their social media strategy through efficient teamwork and seamless content management.
Features:
- Marketing calendar
- Post analytics
- Real-time collaboration
- Post scheduling
- Preview posts
- Approval workflows
Channels
- X
- YouTube
- Google Business Profile
- TikTok
Pros
- Easy to use
- Facilitates immediate feedback and collaboration
- Post previews
- Streamlined content approval process
Cons
- Limited analytics
- Integration limitations
- Pricing can be relatively high for smaller teams or individual users.
Pricing
- Basic: $13 per user per month
- Pro: $26 per user per month
- Enterprise: Custom
G2 rating
6. Sprinklr
Sprinklr is a comprehensive customer experience management platform designed to help businesses manage their social media, marketing, advertising, research, and customer care activities in one place. Sprinklr enables organizations to create seamless, personalized customer experiences across multiple digital channels. Its all-in-one approach is particularly beneficial for large enterprises looking to maintain a consistent and cohesive brand presence while efficiently managing customer interactions.
Features:
- Social media management
- Content marketing
- Social listening
- Customer engagement tools
- Advanced analytics and reporting
- Automated workflows
Channels
- X
- YouTube
- Snapchat
Pros
- Capable of managing vast amounts of data and numerous accounts.
- Offers a complete suite of tools for social media management.
- Integrates seamlessly with various third-party tools.
Cons
- Complex to use.
- Premium pricing may be prohibitive for small to mid-sized businesses.
- Tailoring the platform to specific needs can be time-consuming and may require technical expertise.
Pricing
- Self-serve: $249 per seat per month
- Enterprise: Custom
G2 rating
7. SocialBee:
SocialBee is a social media management tool best suited for entrepreneurs, startups, small businesses, and freelancers. This app allows content creation, customization, and distribution to all social media platforms easily, from one place, at an affordable price.
SocialBee can be used for managing your social media pages and groups and offers reporting & analytics to analyze the performance of your accounts.
Features
- Canva integration
- Posting schedule in a content calendar
- Post organization into different categories
- Post customization for each social media platform
- Recycle evergreen posts
- Content curation through RSS Feeds
- Real-time preview of upcoming posts
- URL shorteners for link tracking
- Multiple workspaces and team collaboration features
Channels:
- Google My Business
- TikTok
Pricing:
Starts at $29/month (14-day free trial, no credit card required).
Pros
- The app is intuitive and user-friendly.
- Highly responsive customer success team.
- SocialBee offers various help documents regarding overall app usage, content posting, and technical support.
- After you sign-up, you can request a tool walkthrough.
Cons
- The app is only web-based and not suited for enterprises.
G2 Ratings
8. NapoleonCat
NapoleonCat is a complete social media management tool best suited for marketing and customer support teams. Thanks to the user-friendly collaboration features your team can focus on what technology can’t replace: building strong customer relationships with every social media conversation.
Features:
- Social inbox
- Social media publishing and scheduling
- Automated moderation
- Social media analytics
- Social media reporting
Channels:
- TikTok
- YouTube
- Google My Business
- Messenger
Pricing:
- Standard plan: prices start at $27/month
- Pro plan: prices start at $63/month
Pros:
- Allows bulk publication to many profiles and platforms (including multiple Google My Business locations)
- Offers multiple collaboration features that streamline workflows for social media and customer service teams
- Helps you cut down on the time you spend replying to comments (including ads comments) and messages by as much as 66%.
Cons:
- The UX may seem complicated at the beginning.
G2 Rating:
9. Hootsuite
Hootsuite is among the former tools that still stands the best among the trending ones for its updated features every now and then, allowing about 35 social channel integrations in its pro plan. However, it still lags behind social media automation, the hottest feature of 2022.
Features:
- Social media scheduling
- Social monitoring
- Builds engagement
Channels: 35 social channels, including
- YouTube
- Tiktok
Pricing:
- The professional plan starts at $99/month (10 Social Accounts)
- Team plan $249/month(20 Social Accounts)
- The business plan is $739/month(35 Social Accounts)
Pros:
- Free scheduling of up to 5 messages and 10 social accounts.
Cons:
- You need to pay for each add-on; an agency plan can cost around 599$ to avail full features.
G2 Ratings
10. Eclincher
Social media management platform Eclincher emphasizes 24/7 customer service. Intending to streamline and save users time, they put a lot of emphasis on the agility of their team to enhance their tool for the requirements of their clients continuously.
Features:
- Team collaboration
- Social media posts publishing and scheduling
- Bulk scheduling
- Social inbox
- Monitoring
- Media library
- Analytics
- Automated publishing
Channels:
- Google My Business
- YouTube
- TikTok
- WordPress
- Yelp
Pricing:
- The basic plan starts at $65/per month
- The premier plan starts at $175/per month
- The agency plan starts at $425/per month
Pros:
- A visual calendar for content overviews
- An intuitive, user-friendly layout
- Responsive customer service
- Monitoring hashtags effectively
Cons:
- Instagram posting features are lacking
- There may be some difficulty using the user interface at first
- The platform may not retrieve messages or comments
G2 Ratings
11. Sendible
Sendible is a social media management platform best suited for digital agencies searching for an all-inclusive solution with a CRM. Social media managers can repurpose content with Sendible’s Smart Queue feature. Users can watch keywords and competing brands using their Social Inbox and social listening capabilities. Sendible lacks an influencer search feature but has a CRM system that enables users to engage with influencers and converse in real time.
Features:
- Content management
- RSS feeds
- Publishing is automated
- Collaboration tools for team and clients
- Easy monitoring by the mobile app
- Presentable reports showing ROI
Channels:
- Google My Business
Pricing:
- The creator plan starts at $29/per month
- The traction plan starts at $89/per month
- The scale plan starts at $199/per month
Pros:
- Canva integration
- Smart queue feature to repurpose content
- Keyword monitoring via Social listening tools
Cons:
- No inbuilt graphics editor
- Absence of an influencer search feature
- Organizing is difficult
G2 Ratings
12. Keyhole
Keyhole is a social media management tool, influencer tracking, and marketing tool. Using Keyhole, businesses can easily benchmark their performance and see where they stand among their competitors. It covers marketing campaigns, influencer marketing, brand monitoring, events, market research, and brand monitoring for both agencies and enterprises.
Features:
- Extensive reporting
- Automated shareable reporting
- Detailed monitoring features
- Social publishing
- Influencer analytics and tracking
Channels:
- Tiktok
- Youtube
Pricing:
- The plan for SMBs and freelancers starts at $79/per month
- The corporate plan starts at $239/per month
- The agency plan starts at $479/month
Pros:
- User friendly
- Hashtag tracking
- Comprehensive dashboards for use
Cons:
- Tracking options are limited
- Delayed customer support
- Exporting reports causes errors at times
G2 Ratings
13. SocialPilot
SocialPilot is a social media management service that helps brands and agencies automate the most essential tasks in social media: publishing, scheduling, and analytics. It can manage Facebook, Twitter, Snapchat, and Google+ pages and track sentiment, engagement, and geographic data. SocialPilot does not require any programming skills or technical knowledge to use it.
Features
- Social media calendar
- Social media analytics
- Social inbox
- White-label reports
- Team collaboration features
- Client management
- Bulk scheduling
- Canva integration
- URL shorteners and RSS feeds
Channels:
- TikTok
- Tumblr
Pricing:
- The small team plan starts at $42/month ( 14 Days FREE Trial )
- The agency plan starts at $85/month ( 14 Days FREE Trial )
- The professional plan starts at $25/month ( 14 Days FREE Trial )
Pros:
- You can curate unlimited content with SocialPilot.
- Scheduling posts is quite easy and flexible.
- Canva integration makes last-minute edits possible.
- Detailed analytics with white-label reporting are available.
- A responsive support team that resolves issues in less than 4 hours
Cons:
- The interface could be improved.
G2 Ratings
14. Zoho Social:
ZOHO Social is a smart social media marketing tool that helps businesses optimize their social channels with the right audience reach. It has multiple features, from monitoring keywords scheduling, and team collaboration.
Features:
- Scheduling
- Monitoring
- Team collaboration
- Analytics
Channels:
- Google+
- Linked In
Pricing:
- The standard plan is 10$/month
- The professional plan is 30$/month
- The premium plan is 40$/month
Pros
- Easy UI
- Posts preview
- Targeted audience reach
Cons
- Limited social channels
G2 Ratings
15. MeetEdgar
MeetEdgar is another social media automation tool with extensive Calendar features. A great tool solely for social media scheduling with a fun content curation feature for your social media post. However, it doesn’t provide analytics and reports.
Features:
- Social media calendar
- Content library
- Social media scheduler.
- Automated social sharing.
- Automatic post-re-sharing.
- Auto-refill queue.
- Unlimited content library.
- Category-based scheduling.
- URL shortener and in-app tracker.
- Browser extension.
Channels:
Pricing:
- Eddie plan at $29.99/month (5 social accounts)
- Edgar plan at $49.99/month (25 social accounts)
Pros
- RSS feed integration
- Easy to set up calendars
- Content gathering for you
Cons
- No reporting and analytics
- Limited social accounts
G2 Ratings
16. Later
Later is the #1 Instagram management tool; unlike other social media tools, it solely focuses on Instagram Scheduling through a visual Content Calendar.
Features:
- Instagram scheduling
- Drag-and-drop post-scheduling.
- Calendar view.
- Media library for storing images and videos.
- Review and reply to comments (Instagram only)
- Hashtag suggestions tool
Channels:
- TikTok
Pricing:
- Starter plan at $18/month
- Growth plan $40/month
- Advanced plan $80/month
Pros
- Posts directly to Instagram without the need for push notifications.
- Has tools to help develop relevant content.
- Stores media in one convenient place.
Cons
- No option for a bulk media folder for multiple users
- Later seems primarily focused on Instagram.
G2 Ratings
Read More: Top 15 Best Later Alternatives For Your Business in 2023
17. Buffer
Buffer is a popular platform that primarily aims to schedule social media posts through its extensive social media calendar.
It not only gives detailed analytics but also allows us to compare statistics. The 2 step account login makes it more secure.
Features:
- Social media scheduling
- Post analytics
- Analytics and insights
- Stats comparison
- Team collaboration (via administrator rights)
- 2-step account login
- Customized scheduling
Channels:
Pricing:
- The essential plan starts at $6/month per channel ( 14 days FREE Trial )
- The team plan starts at $12/month per channel ( 14 days FREE Trial )
- The agency plan starts at $120/month per channel ( 14 days FREE Trial )
Pros:
- Scheduling posts is easy, and the reports are very authentic.
Cons:
- It is costly
G2 Ratings
18. RecurPost
RecurPost is a social media scheduler with repeating schedules. Unlike other schedulers, where you must upload your content whenever you want to schedule something, RecurPost can categorize your content into different libraries, such as My Blogs, Videos, etc. From a single platform, you can schedule tweets, schedule Instagram posts, schedule GMB posts, schedule LinkedIn posts, schedule pins, and much more. By evaluating your prior posts, RecurPost allows you to automatically schedule those periods. There’s also the option of bulk scheduling, which allows you to have numerous posts ready to go simultaneously.
Features:
- Connect multiple social media accounts from a single platform.
- Bulk scheduling.
- Social calendar.
- White label reports.
- Team collaboration.
- Evergreen content marketing.
Channels:
- Facebook Profiles
- Facebook Pages
- Facebook Groups
- Twitter Accounts
- LinkedIn Profile
- LinkedIn Company
- Instagram Personal Profile
- Instagram Business Profile
- Google Business Profile
Pricing:
- The Solopreneurs plan starts from 15$ per month with a 14-day free trial
- The agency plan starts from 79$ per month with a 14-day free trial
Pros:
- You can manage 10 social profiles for just $39/month.
- Hashtag Recommendation
- Add multiple images in posts
Cons:
- The three-click process to shorten links could be streamlined
G2 Rating:
19. Kontentino
Kontentino makes social media planning and approval seamless for marketing teams. Kontentino saves a significant amount of time spent on operational tasks. This significantly improves the quality of content and eliminates mistakes/failures when publishing social content. Also, social media managers can use the analytics section better to understand the performance of the posts and ads when reporting to clients, thanks to the contextualized data.
Features:
- UTM tag builder
- Social media calendar
Channels:
Pricing:
- The starter plan is 49€/per month
- The standard plan is 110€/per month
- The pro plan is 200€/per month
Pros:
- Built-in project management tools
- Ease of use
- Dashboard and calendar in one place
Cons:
- The tool operates slow
- There are no bulk uploads
- It is a bit more expensive than other similar tools
G2 Ratings
20. Iconosquare
Another great tool to solely manage your Instagram Business accounts. Iconosquare gives you deep insights into your Instagram Business Social Channel, helping your Instagram growth.
Features:
- Instagram scheduling and publishing
- Instagram analytics
- Best time to post
- Geolocation
- User tagging
- First comment scheduler
- Instagram feed preview
- Media library
Related Read: What’s the Best Time to Post on Instagram in 2023?
Channels:
- TikTok
Pricing:
- The pro plan starts at 49€/month
- The advanced plan starts at 79€/month
- The enterprise plan starts at 139€/month
Pros
- Monitoring Instagram data
- Compiling data into comprehensive reports
Cons
- Manipulating data can be difficult.
- Paid and organic posts couldn’t be separated.
- Tracking story posts you wanted to group is messy.
Social Media Calendar for Digital Agencies
Organize all your social posts and visualize your client’s social media content plan with an interactive Content Calendar
14 days free trial – no credit card requiredG2 Ratings
21. Promo Republic
A tool that lets you distribute content in line with your brand guidelines and business goals?
Promo Republic might be a suitable choice for you. With this platform, you can easily organize content for teams and partners, block selected content elements from being edited, and keep track of content usage & performance.
It is a social media tool with an inbuilt design application. Its major focus lies on small businesses. This makes your content more pleasing to the eye. This tool allows you to measure the metrics and usefulness of your social media strategy. It has the function to edit pre-made templates.
With Promo Republic, you can enable your team for on-the-go sharing & posting of branded content. You’ll also be able to encourage authenticity regarding content customization. And most importantly, you can ensure your partners’ posts meet regulatory standards and guidelines.
Features:
- Social publishing
- Social listening
- Engagement
- Advertising
- Content creation
Channels:
Pricing:
- The small business plan is $49/month
- The agency plan is $79/month
Pros
- Analyzes each platform’s audience to provide the time to make a post.
- You can save posts, so you don’t have to re-create posts if you want to reuse old content or use it on multiple accounts.
- Calendar view to schedule posts.
Cons
- The biggest drawback is that it does not integrate with third-party plugins.
- No way to upload posts in bulk.
- You can not post directly on Instagram.
G2 ratings
22. MavSocial
MavSocial is a great tool for publishing posts at once to all your social platforms. It consists of Media Library, which allows you to save images and post them on your social channels. This tool also gives basic social media analytics. However not suitable for large businesses looking for deep Insights, Analytics, and Reports.
On top of this, there is also a Visual Content Calendar where you can view previews of all your scheduled and published social media posts in a calendar format.
Features:
- Social media scheduling and publishing
- Social media analytics
- Social inbox
- Brand management
- Content calendar
- RSS feed reader
Channels:
- YouTube
- Tumblr
Pricing:
- The pro plan is $78/month
- The business plan is $249/month
- The enterprise plan is $499/month
Pros
- Social media posting & management
- Campaign separation
- Provides insightful analytics
Cons
- User experience- not 100% intuitive
- Better link shortener abilities needed
G2 Ratings
23. HubSpot
Hubspot is the featured tool for inbound marketing, letting you integrate your SEO, Social Media, and Email Marketing in one place. This tool might not be considered the best for solely Social media management, but it is a good choice for overall marketing efforts.
Features:
- Social media scheduling
- Social media monitoring and management
- Social media analytics
Channels:
Pricing:
- The starter plan is $45/month
- The professional plan is $800/per month
- The enterprise plan is $3600/month
Pros
- It includes free CRM software for your sales teams, marketing automation software, email marketing, social media management, and customer service tools.
- It’s easy to use, and you can even use it as a CMS for content marketing or to build your website.
Cons
- HubSpot offers limited features in its free version, so you can only use it for the most basic things. Moreover, as your business grows, the prices you will need to pay will also rise quite steeply
- HubSpot’s reporting isn’t as diverse or as detailed compared to a few of its competitors. For example is its lack of segmented traffic reports, which would have the ability to give you information about the percentage of various kinds of traffic visiting your pages.
G2 Ratings
24. Oktopost
Oktopost is a social media network designed to help B2B marketers create credibility through social media and the importance of their social media efforts. It is an all-in-one tool for B2B Marketers. You can Create and distribute large-scale content across all major social networks and campaigns from one powerful interface.
Features:
- Social media publishing and scheduling
- Editorial calendar
- Social media analytics
- Social campaign management.
- Social listening
- Social publishing
Channels:
- Feedly
- Google Analytics
- Canva
- Microsoft Teams
- Hubspot
- Zapier
Pricing:
Contact Oktopost for information.
Pros :
- Oktopost has a great interface for publishing posts, allowing you to select multiple social media profiles and easily schedule a message across all of them.
- Oktopost tracks your performance and has an automated tool that will schedule posts for you based on when past posts performed best, and it works pretty well.
Cons :
- Limited publisher access can make things difficult with multiple business units.
G2 ratings
25. Brandwatch (previously Falcon.io)
The platform helps you communicate with your customers, monitor and publish your content, evaluate your progress across channels, and more! Above everything, Brandwatch has a Customer Relationship Management (CRM) tool as an add-on.
Features
- Instagram scheduling
- Audience management
- Scheduled posts
- Create paid and organic posts for all your social networks in one collaborative content calendar.
Channels:
- YouTube
- TikTok
Pricing:
Social for small business plan starts at $108/month(7-Day FREE Trial)
Pros
- The interface is well-organized and makes the user experience very smooth.
- Organizes content well with the publishing feature.
Cons
- Falcon.io does not show the conversations between customers and your chatbot, which is a big issue for our company as messenger marketing becomes a more profitable part of our marketing efforts.
- Falcon.io does not post to Instagram stories.
G2 Ratings
Bonus Tools:
You can reach many audiences with retargeting on social media, so I suggest using a URL shortener with a social media posting tool.
26. Replug
Replug is another custom URL shortener. You can call it a Bitly alternative or a Rebrandly alternative. It has all the features one can ask for. It is an excellent tool to bring the most traffic with retargeting. Replug solves your URL-related issues by generating branded short links to every website, blog, and social media profile you own. This powerful link-shortening tool can shorten any URL or create QR codes or social media bio-links.
With A/B testing capabilities, you can do split-testing on your links to identify which performs best. And with various call-to-action buttons and links, you can experiment with different calls-to-action to see what converts the best.
Features
- Branded link shortening
- QR codes
- Retargeting pixels
- A/B testing
- RSS feed
- CTA (Call-to-actions)
- Bio-links
- Hide branding
- Analytics and reports
- Dedicated onboarding
- UTM builders
- Custom domains
- 21 app integrations
- Chrome extension
Pricing:
- The basic plan starts at $19/month
- The professional plan is for $49/month ( 14 Day free trial)
- The agency plan is for $79/month ( 14 Day free trial)
Pros
- User-friendly interface
- Offers a chrome extension
- Bulk link available
- Link reporting is automated
- Analytics
- QR code generator
Cons
- Templates and widgets in Biolink should be created more.
G2 Rating
27. AgoraPulse
Agora Pulse is also social media scheduling and reporting tool with elaborate functionality. Agora Pulse has many unique features, including market analysis and contest applications on Facebook.
Features:
- Social media scheduling
- Social media reporting
- Social inbox
Channels:
Pricing:
- The standard plan is for $49/month (30 Days FREE Trial)
- The professional plan is for $79/month (30 Days FREE Trial)
- The advanced plan is for $119/month (30 Days FREE Trial)
Pros :
- The best part is that we can always get same-day customer service when needed – they are very helpful.
- The scheduling and publishing calendar format is simple, intuitive, and responsive. I especially love being able to publish a post to more than one channel from one screen, including making adjustments to the copy for each channel.
Cons :
- More & simpler social listening features would be great.
- More publishing functionalities within the mobile app, like scheduling carousels.
- Ability to resize visuals for different channels when publishing to multiple channels (and free form resizing option)
G2 Ratings
28. Smarter Queue
It is a platform for savvy marketers, influencers, entrepreneurs, and businesses that connects your teams, automates workflow, and publishes to all your social networks.
With this tool, you can:
- Publish content across multiple channels.
- Easily schedule posts in advance with a simple interface.
- Monitor how your posts are performing on social media with real-time analytics and growth charts.
- Better engage with customers by targeting specific groups with custom audiences or keywords.
Features
- Content curation
- Evergreen recycling
- Posting plan
- Content categories
- Media library
- Image search
- Canva
- Manage multiple profiles
- Bulk import
- Auto-import feeds from RSS sources
Channels:
Price:
- Solo plan $19.99/month
- Business plan $30.99/month
Pros
- Scheduling of evergreen content is automated
- Easy organizing by categories
Cons
- The approval process is clunky
- Not all features are available
G2 Rating
29. EngageBay
EngageBay is a marketing automation and social media management platform built for small businesses and startups. That said, it is more than a social media marketing tool. EngageBay offers all-in-one marketing, sales, and customer support software with unified CRM.
With the Social Suite, you can manage your Facebook, Instagram, Twitter, and LinkedIn accounts from a single window. EngageBay lets you schedule your posts to reach your social audience at the optimal time. 
Features:
- Streams for each social media account
- Post content directly from the CRM
- Capture leads through social listening
- Schedule posts for maximized engagement
- Automate social engagement through workflows
- Highly affordable
- Directly synced to the CRM
- 2-way calendar sync
- Marketing, sales, and service automation
- Dozens of integrations
Channels:
Pricing:
Starts at $12.47 a month
Pros
- One of the most affordable social media marketing tools
- Social listening feature for a deeper understanding of your audience
- Smart post-scheduling for delivery optimization
- Automation for easy lead capture, generation, and nurturing
Cons
- No Tiktok integration yet
- Complex to use
- Less variety in landing page templates
G2 Ratings
Plan, Organize and Schedule Your Social Content
Experience an organized workflow to streamline your social media posts. Increase your productivity and boost social engagement.
14 days free trial – no credit card required30. CoSchedule
CoSchedule is a content marketing company turned into a social media management and calendar tool. Their main objective is to assist organizations in maintaining marketing organization by enabling teams to plan out all marketing content, including blog content, using their content calendar.
Features:
- Content calendar to streamline publishing flow
- Post scheduling and publishing
- Tracking and reporting
- Team inbox for collaboration
- Analytics
Channels:
- TikTok
Pricing:
The pro plan starts at $29/per month
Pros:
- Built-in project management tools
- Ease of use
- Dashboard and calendar in one place
Cons:
- The tool operates slow
- There are no bulk uploads
- A bit pricier as compared to other similar tools
G2 Ratings
P.S. Does Facebook log you out, out of nowhere?
31. Sprout Social
Sprout Social offers a comprehensive social media management platform that combines various tools into one convenient solution. Users can schedule and publish content across multiple social media platforms and monitor and analyze their social media activity to improve performance. Sprout Social also provides powerful customer relationship management (CRM) features. Another advantage of using Sprout Social is its robust reporting capabilities. Social media managers have praised the platform’s visually appealing and insightful reports, which can be easily downloaded and shared with colleagues or clients.
Features:
- Content calendar
- Social publishing
- Social automation
- Campaign optimization
- Social reporting
- Social engagement
- Social analytics
Channels:
- TikTok
- YouTube
Pricing:
The standard plan starts at $249/per month
The professional plan starts at $399/per month
The advanced plan starts at $499/per month
Pros:
- Suggested posting times
- Easier user interface
- Robust analytics
- Bulk scheduling
Cons:
- Gifs cant be posted
- Multiple automatic uploads on Instagram are a problem
- Clunky dashboard
G2 Ratings
32. Fanpage Karma
Fanpage Karma is a leading social media management solution aimed at social media agencies and influencers.
It facilitates the tedious and stressful parts of managing a presence across all social media platforms and lets people focus on the things that they value: sharing their messages and content with an ever-growing number of fans.
It enables marketing professionals and influencers to analyze their competitors and their fans’ interests, create, edit, and publish every type of digital content, lift the burden of building, and stay on top of everything in their community. AI assistants assist you in your content creation and community management.
With it, you can track your profiles and other profiles, engage in reputation management, and discover influencers and copywriting ideas. You can also create personalized reports, schedule posts in advance with your team, and answer messages from all your social media channels in one place.
In a nutshell: The Swiss Knife of Social Media
Pricing is available on a monthly or yearly subscription, and customer support is offered via phone, e-mail, webinars, social media, and other online measures. Fanpage Karma provides a free trial.
In one sentence: The Swiss Knife of Social Media Management
Features:
- AI assisted Social media scheduling
-
AI assisted community management
-
Post analytics
-
Analytics and insights
-
Stats comparison
-
Team collaboration (via administrator rights)
-
Customized scheduling
- Engagement and reach building
- Social media posts publishing and scheduling
- Team collaboration
- Influencer discovery
- Copywriting inspiration
- API to retrieve and download data from the world of social media
- Hashtag generator
- A visual calendar for content overviews
- An intuitive, user-friendly layout
- Responsive customer service
- Monitoring hashtags effectively
- Posting every kind of social media content
Channels:
- YouTube
- TikTok
Pricing:
- The bronze plan starts at $69/month ( 14 days FREE Trial )
- The silver plan starts at $199/month ( 14 days FREE Trial )
The gold plan starts at $299/month ( 14 days FREE Trial ) - The platinum plan starts at $799/month ( 14 days FREE Trial )
Pros:
-
Wide variety of social channels supported
-
AI assistant for content planning and community management
-
An intuitive, user-friendly layout
-
Quick and responsive customer service
-
A visual calendar for content overviews
-
Integration of Pexels
-
Finding the best hashtags effectively
-
Extensive variety of KPIs for reporting available
Cons:
- It is costly
So these are 32 social media management tools!
Due to the rise of social media, there is a need for people and organizations to be active on multiple platforms. You may want to share your content on Facebook, Twitter, Instagram, and Snapchat, but you are restricted by having one account per platform. This means you have to be in more than one place.
This list of social media management tools will let you manage your social media accounts from the same place without hassle. Upload photos or videos easily and share them across your platforms with one click. Unsure about posting videos on Instagram? We have A Complete Guide to Instagram Video Size for 2023 for you.
See how many new followers you’ve gained on Instagram? Now it’s time to post that selfie on Facebook if you’re not facing the Facebook account restricted issue!
Spend less time managing your social accounts and more time creating awesome content!