Category: Instagram Marketing

Instagram has had a response to all the social media applications that have tried to dethrone it. It launched Instagram Stories to compete against SnapChat and now it’s clone-feature is 2x more popular than SnapChat. Similarly, the photo-first app recently came up with Instagram Reels to beat TikTok in the race to get viewers’ attention with…

Instagram has been around for quite some time now, and you’re surely missing out on many marketing opportunities if you haven’t paid attention to this platform. Most users think publishing Instagram content is the only thing they should be concerned about, but it’s not the case. There are several Instagram features for marketers that the…

Instagram is progressing by leaps and bounds. Its success lies in its novelty of features, keeping up with the Instagram algorithm and its changes. Quick evolution and adaptation is the main reason behind amassing over 1.2 billion monthly active users. And it does not stop here; it is projected to reach 1.44 billion by 2025. …

There needs to be a simple formula that you can implement to go viral on Instagram. Unfortunately, Instagram is so hush-hush about what makes posts go viral that most believe virality on the this platform is merely a stroke of luck. The good news? This is partially true. Because a well-planned Instagram marketing strategy can…

Instagram is on track to reach 2.5 billion users by 2023. The popularity of social media platforms is beyond bounds. Some users, which Meta owns, now have access to a new function that allows them to leave a message for the follower. The feature is already available on gadgets running Instagram’s most recent version. On…

Once upon a time, SEO was associated only with websites and blogs. These days, however, Instagram SEO is a must as well. Optimizing your social media accounts is a great way to gain more visibility. Higher visibility naturally translates to more followers and better engagement.  Related Read: 15 Tips to Grow Your Instagram Engagement Rate…

Did you know that 40% of Gen Z users are searching on Instagram and TikTok instead of Google? Meaning if someone wants to have a taco, they’re not searching for restaurants on Google but on Instagram. And that’s not all. 81% of regular Instagrammers search for products and services on Instagram too. Moreover, 87% make purchase…

The era of hanging out on social media for fun and catching up with school friends is long gone. Today, social media provides businesses with a landscape to dominate over competitors and maximize their reach. According to Statista, Instagram’s monthly active users are expected to reach 1.44 billion by 2025. Instagram is a top-tier social…

Every Instagram marketer’s biggest nightmare is a sudden decline in engagement or losing followers overnight. Or consider what might occur if your pictures did not appear in hashtag search results. Sounds frightening, huh? That’s what Instagram Shadowban is all about! According to Statista, over 2 billion active monthly users on Instagram. Hence, 17.6% of the global population…