Category: Digital Marketing

Will AI replace humans? You must have asked yourself this question or witnessed it being asked on your famous talk show. For years, the image of a future led by robots with machines all around us has always sparked both amusement and a sense of fear among us. Yet we proceed to approach that future…

Once upon a time, marketers only relied on tried and tested strategies of attracting and retaining customers. Then came 2010, and the word ‘growth marketing’ came to the surface — coined by Sean Ellis, a marketing maestro and entrepreneur.  Sean defined a growth hacker as a marketer focused on trying new strategies, experimenting, and leading…

You’re at the grocery store, cruising down the aisles, when something suddenly catches your eye. This seemingly ordinary product begins to feel less like an item and more like a magnet pulling you in – you simply can’t help but be drawn to it, intrigued by its irresistible charm. The next thing you know, you’re…

Social Media managers, entrepreneurs, and business owners know the power that a strong social media presence can bring. Whether it’s one of your social channels or your blog, using the right tools for social media managers can improve your marketing strategy and convert more customers in the long run. There is a staggering 93% usage…

Social media marketing is more than engaging videos, interesting images, useful Twitter threads, and opting for trending hashtags.  A successful social media campaign has several factors that play a vital role in bringing the desired results for the social media campaign.  Some of these factors include but are not limited to effective copywriting, creative imagery,…

What makes a good marketing campaign into a great one? The call-to-action, aka CTA.  CTAs are the unsung marketing heroes, providing the final nudge that encourages your audience to take action. A well-crafted CTA can be the key to unlocking increased social media engagement, leads, and conversions.  But with so many different types of CTAs out…

Micro influencer marketing is a highly effective strategy for meeting business goals — both for new businesses and ones with solid foundations. Related Read: How to Become a Social Media Influencer in 2023 For smaller businesses, micro influencers can prove to be godsends as they don’t charge as heavily as influencers with a huge following…