Category: Content Marketing

How long have you been listening to the buzzword “content curation”?I reckon you’ve heard it a thousand times, but that’s not important. What’s important is that, have you taken any action so far regarding content curation in 2020? The answer is likely to be “no” for most readers. The reason is you never came across…

Did you know that 69% of B2B marketers have documented content marketing strategies? The paperwork (digital files) isn’t a pain in the neck, trust me on this one. If anything, a documented social media strategy amplifies your odds of success. Wait, what? Yep. You read that right. 69% of those who have a documented content marketing…

Do you spend a lot of time on content creation, but feel your ROI doesn’t meet the effort you’ve put in? Do you find yourself pulling your hair just coming up with new content ideas? Don’t sweat it. Because content repurposing can help you boost your reach quickly without requiring much effort. But, hang on:…

When Bill Gates wrote his essay titled “Content is King” back in 1996, he almost predicted the future. He predicted that content on the internet will face incredible competition and you cannot succeed unless you create engaging content that adds real value to their lives. And we see that happening today, exactly as he said.…

Creating content without having a proper content strategy is just like driving Ferrari at 120 MpH blindfolded, for this reason, we have created a complete guide to help you with that so you don’t have to shoot in the dark. This guide will provide you step by step the whole process of how we create…

[toc] So now you are all set to spread your word to the world with your own personal blog. Blogging has stormed the internet with its diversity, people blog how to buy train tickets in Aruba to operating instructions for a lawnmower. The goal is to make your audience revisit your blog space to keep…

[toc] In the saturated world of the content we live in today, businesses are constantly on the lookout for new ways of enhancing their content marketing. Fortunately, there are a number of B2B content marketing tools now available that can make a difference in how businesses reach their audiences and generate leads. We look at…

Are you concerned about what to publish next on your blog? Content marketers, bloggers, and SEOs tend to focus on newly written, fresh content all the time. The race to come up with better content than competitors, engage a wider audience, and get more social media shares to keep them on their toes. The problem…

Much like every other thing in life, blog posts lose their charm even if they did well immediately after their publication. You can always kiss Sleeping Beauty back to life though by refreshing the content and adding new life to it. Coming up with a blog post takes a lot of planning, writing, re-writing, and…